Danish Luxury

Candy Licorice

Lakrids by Bülow

A Danish licorice maker, founded on Bornholm in 2007, known for gourmet licorice coated in chocolate.

Founded
2007
Founded by
Johan Bülow
Based in
Hvidovre

Visit lakridsbybulow.com

Jars of chocolate-coated licorice, A to D
Jars of chocolate-coated licorice, A to D
Pieces of salty licorice
Pieces of salty licorice

Pictures © Lakrids by Bülow, from lakridsbybulow.com.

Why it is renowned

Lakrids by Bülow makes gourmet licorice.1 Vogue Scandinavia lists it among the premium Nordic brands and credits it with putting a pin in the licorice world map.2 CBS Sunday Morning and Business Insider have reported on it, and more than half its turnover comes from exports.3 In 2025 it was sold to the international investment firm IDG Capital, to grow further abroad.43

The story

Johan Bülow opened his first shop in Svaneke on Bornholm on 7 July 2007 and cooked the licorice on the premises; the first batch sold out within two hours.1 In 2008 he moved production to a factory in Taastrup, where licorice No. 1 to No. 4 were made, and in 2009 came its first chocolate-coated licorice, A – The Original.1 Since 2013 the licorice has been made at Avedøre Holme in Hvidovre, south of Copenhagen.4 The company traded as Lakrids by Johan Bülow until 2019, when it shortened the name to Lakrids by Bülow.4

Works

What to know it by

  • A – The Original12009Johan BülowSweet licorice in milk chocolate, rolled in licorice powder
  • No. 1 to No. 412008Johan BülowThe first licorice from the Taastrup factory
Sources
  1. Our Story, Lakrids by Bülow. lakridsbybulow.com, read 1 October 2026.
  2. Everything you need to know about Scandinavian liquorice, Vogue Scandinavia. voguescandinavia.com, read 2 October 2026.
  3. Press, Lakrids by Bülow. lakridsbybulow.com, read 2 October 2026.
  4. Lakrids by Bülow, Wikipedia (Danish). da.wikipedia.org, read 2 October 2026.

Checked 2 October 2026, against the maker's own pages.