Danish Luxury

Candy Licorice

Galle & Jessen

A Copenhagen confectioner founded in 1872, known for Ga-Jol licorice pastilles, among the first salty licorice in the Nordic countries, and for pålægschokolade.

Founded
1872
Founded by
Edvard W. Galle, Hans Jessen
Company
Toms Group
Ga-Jol man figure holding a pack of Ga-Jol Original
Ga-Jol man figure holding a pack of Ga-Jol Original
The neon Ga-Jol sign and Ga-Jol man at night
The neon Ga-Jol sign and Ga-Jol man at night

Pictures © Toms Group, from tomsgroupheritage.com.

Why it is renowned

Vogue Scandinavia counts Galle & Jessen among the pioneers of Nordic licorice: its Ga-Jol pastilles were among the first salty licorice sold in the region, turning a cough-lozenge mix of licorice and ammonium chloride into candy.1 Ga-Jol is still one of the licorice brands found everywhere in Denmark.1 From the 1950s Ga-Jol travelled with Toms' other brands into ferry, border and airport shops.2

The story

Edvard W. Galle and Hans Jessen started the company in 1872 in a cellar at Store Kongensgade 6 in Copenhagen, moved to Toldbodgade 15 the next year, and opened a large factory at Vibenhus Runddel on Østerbro in 1884.3 The Ga-Jol pastilles followed in 1933.3 Toms bought the company in 1971.34

The Østerbro factory chimney carried the letters G&J and a clock, and from 1965 to 1999 the neon Ga-Jol man lit up the factory; he then moved to Vesterbro, where he shone until 2016.5 Besides Ga-Jol, the brand makes pålægschokolade, thin chocolate for bread, and Spunk sweets.3

Works

What to know it by

  • Ga-Jol31933Licorice pastilles
  • Pålægschokolade3Thin chocolate slices for bread
  • Spunk3Sweets
Sources
  1. Everything you need to know about Scandinavian liquorice, Vogue Scandinavia. voguescandinavia.com, read 28 September 2026.
  2. The International Journey, Toms Group Heritage. tomsgroupheritage.com, read 28 September 2026.
  3. Galle & Jessen, Wikipedia. en.wikipedia.org, read 29 September 2026.
  4. Ownership and Brands, Toms Group Heritage. tomsgroupheritage.com, read 28 September 2026.
  5. Marketing over the years, Toms Group Heritage. tomsgroupheritage.com, read 29 September 2026.

Last checked 2 October 2026, against the maker's own pages.