Danish Luxury

Candy Licorice Lakrids by Bülow

A – The Original

A – The Original is a sweet liquorice centre coated in milk chocolate and rolled in fine liquorice powder; it is gluten-free.

First made
2009
A – The Original, 270 g jar of chocolate-coated liquorice.
A – The Original, 270 g jar of chocolate-coated liquorice.
A – The Original jar on a table.
A – The Original jar on a table.

Pictures © Lakrids by Bülow, from lakridsbybulow.com.

Why it is renowned

It is the house's first chocolate-coated liquorice, the product Johan Bülow developed in 2009 when he set out to coat his liquorice in chocolate, an idea people in Denmark at first doubted.1 The maker names it the first product of that idea, the start of its liquorice with chocolate.2

The story

In 2009 Johan Bülow coated his liquorice in chocolate, a pairing long popular in Iceland. Danes were sceptical at first, but A – The Original followed: a sweet liquorice core in milk chocolate, rolled in liquorice powder.1 It is made in Denmark and is free of gluten and gelatine.2

Sources
  1. Our Story | Lakrids by Bülow. lakridsbybulow.com, read 1 October 2026.
  2. A - THE ORIGINAL - REGULAR | Lakrids by Bülow. lakridsbybulow.com, read 1 October 2026.

Last checked 2 October 2026, against the maker's own pages.