NUORI
A Copenhagen skincare house that blends its all-natural formulas fresh in small batches.
- Founded
- 2015
- Founded by
- Jasmi Bonnén
- Based in
- Copenhagen

Pictures © NUORI, from nuori.com.
Why it is renowned
NUORI makes all-natural skincare that it blends fresh in small batches, and it sells across Europe, North America and Asia through the country stores on its own site, from Britain and Germany to Canada and Hong Kong.1 Its Infinity Bio-Fusion A+ Serum won a European Excellence Award at the 2024 European Natural Beauty Awards.2
The story
NUORI was founded by Jasmi Bonnén in Copenhagen in 2015, out of dissatisfaction with mass-market skincare.1 The house blends its formulas fresh in small batches so the active ingredients keep their strength, and leaves out parabens, mineral oils, silicones and sulfates.3
What to know it by
- Infinity Bio-Fusion A+ SerumWon a European Excellence Award in 2024
- Supreme-C SerumFreshly activated vitamin C serum sold in a two-bottle set
Sources
- NUORI. nuori.com, read 28 September 2026.
- Awards. nuori.com, read 28 September 2026.
- About NUORI. nuori.com, read 28 September 2026.
- Bestsellers. nuori.com, read 28 September 2026.
Last checked 28 September 2026, against the maker's own pages.