NUORI
A Copenhagen skincare house that blends its all-natural formulas fresh in small batches.
- Founded by
- Jasmi Bonnén
- Based in
- Copenhagen
Pictures © NUORI, from nuori.com.
Why it is renowned
NUORI makes all-natural skincare that it blends fresh in small batches, and it sells across Europe, North America and Asia through the country stores on its own site, from Britain and Germany to Canada and Hong Kong.1 At the European Natural Beauty Awards, held in Stockholm in October 2024, its Vital Foaming Cleanser and Supreme Moisture Mask were named among the European Excellence products of the year.2
The story
NUORI was founded by Jasmi Bonnén, who came from mass-market skincare and set out to make fresh, fully natural products instead.3 The house is headquartered in Copenhagen.1 It blends its formulas fresh in small batches so the active ingredients keep their strength, and leaves out parabens, mineral oils, silicones and sulfates.3
Works
What to know it by
- Infinity Bio-Fusion A+ Serum4Best Danish Beauty Product at the Danish Beauty Awards 2025
- Supreme-C Serum5Freshly activated vitamin C serum sold in a two-bottle set
Sources
- NUORI. nuori.com, read 28 September 2026.
- Awarded brands, products and industry players 2024, European Natural Beauty Awards. europeannaturalbeautyawards.com, read 1 October 2026.
- About NUORI. nuori.com, read 28 September 2026.
- Awards. nuori.com, read 28 September 2026.
- Bestsellers. nuori.com, read 28 September 2026.
Checked 1 October 2026, against the maker's own pages.