Beauté Pacifique

Why it is renowned

At the Prevention Beauty Awards, judged by a panel of dermatologists, make-up experts and beauty editors, Crème Métamorphique was named best retinol night cream in 2024, and three more of its products won in 2025.¹ In 2024 the beauty editor of the Australian site Mamamia tested the same cream for four weeks, after using the brand for some five years on her facialist's advice.² Crème Métamorphique, its first vitamin A cream, came out in 1997.³ Beauté Pacifique runs its own shops for countries from Australia, Canada and Japan to Britain, Germany, South Africa and the United States.⁴ Its creams have been sold through retailers in the United States, Britain, Ireland, Spain, Germany, Austria, Poland, the Netherlands, Belgium, South Africa, Australia, Singapore and Taiwan, and in 2012 the Danish model Helena Christensen became its spokesperson.⁵

The story

Flemming K. Christensen started Beauté Pacifique in Hadsund in 1997 with his wife Margith and their three children, stirring the first creams in the family kitchen.⁶ He had spent years building ultrasound scanners for examining moles and skin conditions, and the house still uses its own scanner to measure what its products do to the skin.⁶ The creams are made to pharmaceutical GMP standards at GMPack, the family's own plant in Hadsund, close to the head office.⁶ His daughter Amalie Andersen now runs the company.⁶

What to know it by

• Crème Métamorphique³1997The first vitamin A cream, the start of the range
• Dermavalidator⁶2023The house ultrasound scanner for measuring skin