Danish Luxury

Beauty Skincare NUORI

Infinity Bio-Fusion A+ Serum

A firming face serum in NUORI's Infinity line, built on bakuchiol as a plant-based alternative to retinol.

Made by
NUORI
Infinity Bio-Fusion A+ Serum, silver pump bottle and box
Infinity Bio-Fusion A+ Serum, silver pump bottle and box

Pictures © NUORI, from nuori.com.

Why it is renowned

The serum won Årets Danske Produkt, the prize for the Danish beauty product of the year, at the Danish Beauty Award 2025.1 The prizes were handed out on 25 April 2025 at Tivoli Congress Center, the 19th time the award was held.2 The judges called it a treating serum rather than a plain moisturiser and praised its scent, texture, weight and design.1

The story

The serum comes in a 50 ml bottle.3 Its main active is bakuchiol, used as Sytenol A, a plant-derived alternative to retinol that NUORI pairs with NovHyal, which prompts the skin to make its own hyaluronic acid.3 BeautiFerm Lift, a fermented yeast active, a bio-fermented ceramide and vitamin C complete the formula.3 NUORI made it to give the renewing effect of retinoids without irritation or sensitivity to sunlight, so it can be used morning and night and during pregnancy.3

Sources
  1. Danish Beauty Award 2025, press release with winners. dba-upload-bucket.s3.eu-north-1.amazonaws.com, read 1 October 2026.
  2. Vinderne, Danish Beauty Award. danishbeautyaward.dk, read 1 October 2026.
  3. NUORI Infinity Bio-Fusion A+ Serum. nuori.com, read 1 October 2026.

Last checked 1 October 2026, against the maker's own pages.