Plus-Plus

Why it is renowned

The American Specialty Toy Retailing Association named Plus-Plus GO the best construction toy of its Best Toys for Kids awards in 2020, and the 800-Piece Earth Puzzle by Number the best puzzle in 2022.¹² Plus-Plus is sold in more than 40 countries; the company set up its own organisation in the United States in 2012 and opened an office for the UK and Ireland near London in 2023.³

Recognition

• American Specialty Toy Retailing Association, Best Toys for Kids¹2020Plus-Plus GO!, winner in Construction
• American Specialty Toy Retailing Association, Best Toys for Kids²2022800-Piece Earth Puzzle by Number, winner in Puzzles

The story

Plus-Plus began in Holbæk in the 1980s, as a simple toy of a single shape for open-ended play.³ The pieces are still developed and made in the company's own factory in Holbæk, which runs on wind power.³⁴ The same shape comes in three sizes: 20 by 12 millimetres, BIG at 50 by 30 millimetres for the youngest, and KÆMPE at 290 by 174 millimetres.³

What to know it by

• Plus-Plus Plus-Plus³The 20 x 12 mm piece, for ages 5 and up
• Plus-Plus BIG³The 50 x 30 mm piece, for ages 1 and up
• Plus-Plus KÆMPE³The 290 x 174 mm piece