Danish Luxury

Fashion Clothing

Norse Projects

The Copenhagen label that grew from a streetwear shop into men's and women's collections mixing workwear, streetwear and technical fabrics.

Founded
2004
Founded by
Tobia Sloth, Anton Juul and Mikkel Grønnebæk
Based in
Copenhagen

Visit norseprojects.com

A black knitted jacket and wool trousers
A black knitted jacket and wool trousers
A Norse Projects shop seen from the street
A Norse Projects shop seen from the street

Pictures © Norse Projects, from norseprojects.com.

Why it is renowned

In June 2013 the American magazine Complex named Norse Projects the top Scandinavian brand in its list of the fifteen best, writing that it embodies the core principles of Scandinavian design better than anyone else.1

The story

Tobia Sloth, Anton Juul and Mikkel Grønnebæk opened Norse Projects in Copenhagen in 2004 as a streetwear shop and art gallery.2 The own menswear line followed in 2009 and the first womenswear collection in autumn 2015; Tobia Sloth is creative director.2 The clothes draw on classic workwear and nature, with functional materials and plain basics meant to be combined across the seasons.32 The flagship store is at Kronprinsensgade 3 in central Copenhagen.24

What to know it by

  • Menswear line22009Tobia SlothThe first own collection
  • Womenswear22015Tobia SlothFirst shown for autumn/winter 2015
  • Kronprinsensgade flagship2The Copenhagen shop, with books and magazines
  • Wood Wood, another Copenhagen label with roots in streetwear
  • Soulland, another Copenhagen label from street culture, from 2002
  • Han Kjøbenhavn, another Copenhagen house for men's and women's clothes
Sources
  1. Totally Swede: The 15 Best Scandinavian Brands Right Now, Complex. complex.com, read 28 September 2026.
  2. Norse Projects - Wikipedia. en.wikipedia.org, read 28 September 2026.
  3. Brand - Norse Projects. norseprojects.com, read 28 September 2026.
  4. Stores - Norse Projects. norseprojects.com, read 28 September 2026.

Checked 2 October 2026, against the maker's own pages.