HONEY
A Danish line of fragrance-free, certified skincare made for women before, during and after pregnancy.
- Founded by
- Liv Winther and Bea Fagerholt
Pictures © HONEY, from tothemoonhoneyshop.com.
Why it is renowned
The Norwegian edition of Elle named HONEY's Hydra Serum the best serum in its 2024 Beauty Awards.1 In a Who What Wear guide to beauty in Copenhagen, Jeanette Madsen, co-founder of the fashion house Rotate, and Sidsel Alling, a contributing editor at Elle Denmark, both named HONEY among their Danish skincare brands, and Alling singled out its Hydra Serum.2 The products carry no fragrance and can be used in pregnancy and while breastfeeding.34
The story
Liv Winther and Bea Fagerholt first founded To The Moon, Honey, a Danish community of podcasts and articles for mothers, and three years later started HONEY as its skincare line.3 They spent more than a year developing the range, and the first product, the Body Oil, came out in 2021.3 The range also holds the Hydra Serum.4
Works
Body Oil HONEY's first product: a fragrance-free body oil of six organic plant oils with squalane, made for use in pregnancy and after.
Hydra Serum HONEY's fragrance-free face serum of niacinamide, two types of hyaluronic acid and squalane, for all skin types and for use in pregnancy and while breastfeeding.
What to know it by
- Hydra Serum4Fragrance-free serum with hyaluronic acid and niacinamide
- Body Oil32021The first product: six plant oils with squalane
Sources
- ELLE Norge Beauty Awards 2024, Elle Norway. elle.no, read 2 October 2026.
- Copenhagen Is the Ultimate Minimalist Beauty Destination (Who What Wear). whowhatwear.com, read 29 September 2026.
- Liv og Bea fortæller om at lancere nyt dansk skønhedsbrand (22 Aug 2021). tothemoonhoney.com, read 29 September 2026.
- HONEY Hydra Serum. tothemoonhoneyshop.com, read 7 October 2026.
Last checked 7 October 2026, against the maker's own pages.