Danish Luxury

Beauty Skincare HONEY

Hydra Serum

HONEY's fragrance-free face serum of niacinamide, two types of hyaluronic acid and squalane, for all skin types and for use in pregnancy and while breastfeeding.

Made by
HONEY

Visit tothemoonhoneyshop.com

Hydra Serum in its pale pink pump bottle
Hydra Serum in its pale pink pump bottle

Pictures © HONEY, from tothemoonhoneyshop.com.

Why it is renowned

The Hydra Serum won the niche prize, Årets Nichepris, at the Danish Beauty Award 2023, celebrated at Tivoli Congress Center.1 In a Who What Wear guide to beauty in Copenhagen, Sidsel Alling, a contributing editor at Elle Denmark, singled it out among her Danish skincare picks.2

The story

The serum combines niacinamide, two types of hyaluronic acid and squalane.3 The formula is 97 percent of natural origin, with 22 percent of its ingredients from organic farming.3 It is fragrance-free and carries the Nordic Ecolabel and AllergyCertified, and Kemiluppen, the app of the Danish consumer council Forbrugerrådet Tænk, gives it an A, its best rating.3 It suits all skin types, can be used in pregnancy and while breastfeeding, comes in a 30 ml bottle and goes on before the face cream.3

  • Body Oil, HONEY's body oil for pregnancy and after, from the same range
Sources
  1. Vinderne af Danish Beauty Award 2023, Fagbladet Kosmetik. fagbladetkosmetik.dk, read 1 October 2026.
  2. Copenhagen Is the Ultimate Minimalist Beauty Destination (Who What Wear). whowhatwear.com, read 29 September 2026.
  3. HONEY Hydra Serum. tothemoonhoneyshop.com, read 7 October 2026.

Last checked 7 October 2026, against the maker's own pages.