Danish Luxury

Food Cheese and butter Lurpak

Lurpak Spreadable

Lurpak butter blended with rapeseed oil and a little water so that it spreads straight from the fridge, launched in Britain in 1997.

Made by
Lurpak
First made
1997

Visit lurpak.com

The 250 g tub of Lurpak Spreadable Slightly Salted
The 250 g tub of Lurpak Spreadable Slightly Salted
Lurpak Spreadable on a slice of bread
Lurpak Spreadable on a slice of bread

Pictures © Lurpak, from lurpak.com.

Why it is renowned

Lurpak Spreadable, launched in Britain in January 1997, gave buyers the taste of butter straight from the fridge and became a major source of growth for Lurpak in its largest market.1 In 2019 Arla described Lurpak as the UK's number one butter and spreadable brand.2 The spreadable range also includes Lighter, Lightest and Organic versions.3

The story

Denmark had seen a spreadable fat under another name from April 1990, sold with the line that good taste had become spreadable straight from the fridge.1 Lurpak brought its own to the United Kingdom in 1997.1 It starts with Lurpak butter made from fresh milk with a pinch of salt; rapeseed oil and a little water are added to keep it soft at fridge temperature, and the butter makes up 64 per cent of the tub.4 It is sold in tubs from 250 g to 750 g.4

Sources
  1. Our story, Lurpak. lurpak.com, read 1 October 2026.
  2. Lurpak: five amazing chefs put it to the test, Arla Pro (23 October 2019). arlapro.com, read 1 October 2026.
  3. Lurpak, Wikipedia. en.wikipedia.org, read 1 October 2026.
  4. Spreadable Slightly Salted, Lurpak. lurpak.com, read 1 October 2026.

Last checked 2 October 2026, against the maker's own pages.