Kjeldsens
Danish butter cookies baked since 1933, best known in Hong Kong and mainland China.
- Founded
- 1933
- Founded by
- Marinus and Anna Kjeldsen
- Company
- Kelsen Group
- Based in
- Nørre Snede
Pictures © Kelsen Group, from kjeldsens.com.
Why it is renowned
Kjeldsens is sold in Hong Kong, mainland China and other Asian markets.1 Its butter cookies are well known in Hong Kong and mainland China.2 In 2012 the South China Morning Post's HK Magazine named Kjeldsens in an article on the butter cookie as part of Hong Kong's culinary heritage.3 Kelsen Group, which bakes Kjeldsens, is a supplier to the Royal Danish Court.4
Recognition
The story
Marinus and Anna Kjeldsen started a small family bakery, Kjeldsen & Co., in Central Jutland in 1933.5 In 1990 Kjeldsen merged with Royal Dansk, and the two became Kelsen.2 The cookies are still baked in Denmark; the brand is run from Kelsen's company in Asia.51
Works
What to know it by
- Butter Cookies6The classic assortment, in 908, 681 and 454 g tins
- Butter Cookies Lunar New Year edition62025Limited 908 g tin for Hong Kong and China
- European Tea Time6Small assortment of tea cookies
Sources
- Kjeldsens, Kelsen Group. kelsen.com, read 31 October 2026.
- Royal Dansk, Wikipedia. en.wikipedia.org, read 31 October 2026.
- The Butter Cookie Taste Test, South China Morning Post (HK Magazine), 11 Oct 2012. scmp.com, read 31 October 2026.
- Kelsen Group. kelsen.com, read 1 November 2026.
- About us, Kjeldsens. kjeldsens.com, read 31 October 2026.
- Products, Kjeldsens. kjeldsens.com, read 31 October 2026.
Checked 1 November 2026, against the maker's own pages.