Rains

Why it is renowned

Rains sells on four continents. It has opened its own stores in Copenhagen, Hamburg, Amsterdam, Stockholm, Glasgow, Brussels, Berlin, London, Dublin, New York, Vancouver and Shanghai.¹ It has shown its collections on the Paris Fashion Week schedule since January 2022.²³ Vogue Scandinavia profiled the house in an editorial with the footballer Virgil van Dijk wearing its runway collection.³¹

Recognition

• Vogue Scandinavia³a profile of the house and its co-founders, with Virgil van Dijk
• Paris Fashion Week³2022collections shown on the official schedule since January 2022

The story

Rains grew out of a single design: a new version of the classic rubber raincoat.¹ That coat set the house's coated, waterproof fabrics, which now run through unisex collections of coats, jackets, bags, footwear and homeware.¹ The company is run from a headquarters in the hills above Aarhus, Denmark's second city, built with the architects Sleth in glass, steel, concrete and Nordic pine.¹

What to know it by

• The rain jacket¹The first design, a new version of the rubber raincoat
• Coated waterproof fabrics¹The house's signature materials
• Puffer chambers²Quilted outerwear at the centre of the runway collections
• Rains Footwear¹Its first shoes and boots