Danish Luxury

Fashion Clothing

Rotate Birger Christensen

A Copenhagen womenswear label founded in 2018 by Birger Christensen with creative directors Jeanette Madsen and Thora Valdimars.

Founded
2018
Founded by
Birger Christensen with Jeanette Madsen and Thora Valdimars
Company
Birger Christensen
Based in
Copenhagen

Visit rotatebirgerchristensen.com

The flagship store on Kristen Bernikows Gade
The flagship store on Kristen Bernikows Gade
Collared boxy jacket with a sequinned midi skirt
Collared boxy jacket with a sequinned midi skirt

Pictures © Birger Christensen, from rotatebirgerchristensen.com.

Why it is renowned

Rotate is sold in more than 40 countries, by international retailers such as Mytheresa, Moda Operandi, Selfridges, Browns and Liberty.1 In February 2019 WWD reported that Net-a-porter, Browns and Moda Operandi were its three main stockists abroad and that, one season after launch, its show had become one of the most sought-after at Copenhagen Fashion Week.2

The story

Rotate was founded in Copenhagen in 2018 by Birger Christensen together with the creative directors Jeanette Madsen and Thora Valdimars.1 Birger Christensen is a fur and fashion house on Østergade in Copenhagen, founded in 1869 and a supplier to the Danish royal court.3

Rotate's first flagship store, designed by the interior architect Thibaut Allgayer, is at Kristen Bernikows Gade 6 in Copenhagen.4

  • GANNI, another Copenhagen ready-to-wear house
  • Stine Goya, another Copenhagen womenswear label
Sources
  1. About | ROTATE Birger Christensen. rotatebirgerchristensen.com, read 28 September 2026.
  2. Influence Peddler: Thora Valdimars, Jeanette Madsen Bank on Instagram for Global Retail Hit Rotate, WWD (2019-02-05). wwd.com, read 28 September 2026.
  3. Birger Christensen - Wikipedia, den frie encyklopædi. da.wikipedia.org, read 28 September 2026.
  4. ROTATE Flagship store. rotatebirgerchristensen.com, read 28 September 2026.

Checked 29 September 2026, against the maker's own pages.