Rotate Birger Christensen
A Copenhagen womenswear label founded in 2018 by Birger Christensen with creative directors Jeanette Madsen and Thora Valdimars.
- Founded
- 2018
- Founded by
- Birger Christensen with Jeanette Madsen and Thora Valdimars
- Company
- Birger Christensen
- Based in
- Copenhagen


Pictures © Birger Christensen, from rotatebirgerchristensen.com.
Why it is renowned
Rotate is sold in more than 40 countries, by international retailers such as Mytheresa, Moda Operandi, Selfridges, Browns and Liberty.1 It is known for dresses and statement pieces.1
The story
Rotate was founded in Copenhagen in 2018 by Birger Christensen together with the creative directors Jeanette Madsen and Thora Valdimars.1 Birger Christensen is a fur and fashion house on Østergade in Copenhagen, founded in 1869 and a supplier to the Danish royal court since 1961.2
Rotate's first flagship store, designed by the interior architect Thibaut Allgayer, is at Kristen Bernikows Gade 6 in Copenhagen.3
Sources
- About | ROTATE Birger Christensen. rotatebirgerchristensen.com, read 28 September 2026.
- Birger Christensen - Wikipedia, den frie encyklopædi. da.wikipedia.org, read 28 September 2026.
- ROTATE Flagship store. rotatebirgerchristensen.com, read 28 September 2026.
Last checked 28 September 2026, against the maker's own pages.