Jack & Jones
A menswear label built on jeans, launched in 1990 by the Danish family-owned clothing company Bestseller.
- Founded
- 1990
- Company
- Bestseller
Pictures © Bestseller, from jackjones.com.
Why it is renowned
Jack & Jones sells menswear through more than 1,000 stores in 38 countries and thousands of wholesale partners around the world.1 It is Bestseller's largest business unit.1 In 2018 and 2019 its logo was on the cars, uniforms and race overalls of the American Formula One team Haas.2
The story
Troels Holch Povlsen founded Bestseller in Brande, Jutland, in 1975; the company added menswear in 1988 and launched Jack & Jones in 1990 as a denim label.3 The first Jack & Jones store opened in Trondheim, Norway, in 1991, and a second in Sweden the same year; Finland and Denmark followed a year later.3
Jeans are still the core of the range, which now also covers tailoring, sportswear, footwear and accessories.1 About 500 people work on design, buying, sales and marketing at the headquarters in Denmark.1 Since 2017 the brand has added Jack & Jones Plus, Jack & Jones Junior and JJXX.1
What to know it by
Sources
- JACK & JONES | BESTSELLER. bestseller.com, read 28 September 2026.
- JACK & JONES Continues Partnership with Rich Energy Haas F1 Team. haasf1team.com, read 28 September 2026.
- Bestseller (company) - Wikipedia. en.wikipedia.org, read 28 September 2026.
- Jack & Jones goes back to its roots with new strategic direction, FashionNetwork USA (2017-04-07). us.fashionnetwork.com, read 2 October 2026.
Checked 2 October 2026, against the maker's own pages.